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The Brand


Who am I?

I'm Pauline, founder of the Ecojolie brand. I worked for several years in a design office with dressmakers and patternmakers for luxury brands and designers. Creating the Ecojolie brand is an opportunity for me to share my research and my vision of couture, including the ecology that is so important to me. It's a way of sharing and finding a life balance in line with my values. I salvage and cut up unusable sheets, sewing and cutting them until I get the right fit, the right shape and, above all, the pattern that fits perfectly: there's no wasted paper or fabric. A pattern only emerges from the workshop if all the fabric is used to cut the garment. It's another way of doing pattern-making, but also a great joy when I cut a garment and the garbage can remains empty. When I can't find the solution, I take a breath of fresh air at the water's edge, escape to my flower garden, slip a few lemon-scented verbena leaves into warm water and the solution comes to me as if by magic.

The whole team

This is Malicia, a Handi'chien by trade, converted to fashion, head of shoots and faithful assistant with an overflowing passion for socks and cuddly toys. She's with me every step of the way and takes her role very seriously. She's also responsible for managing working hours, and regulates the schedule to the rhythm of her walks. She has taken up residence under the cutting table, resting her head on the wooden crossbar for support.

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Ecojolie's patterns

To avoid printing, transferring to multi-size boards or gluing sheets, I offer you my patterns as reduced-size diagrams (PDF format A4). You can reproduce the pattern directly with software, or trace it on fabric or paper. The diagram is dimensioned, with everything indicated. The pattern is already positioned for cutting: all you have to do is trace and cut the garment. The pattern is accompanied by explanations and assembly diagrams (guided every step of the way). The documents can be printed in black and white, for more ecological and ink-saving printing. Some assembly details in the form of photo tutorials are available on the tutorial page of the website. Working with zero-fall patterns is more complicated than the conventional method. I work with size extensions, which take longer because I have to rethink the placement and sometimes the entire pattern. The size grid is deliberately mixed for simplicity of operation: putting the measurement back at the center and not fitting into size standards. For simplicity's sake, I've opted for a size code from letter A to letter K. This allows me to get away from the "standard" sizes. This allows us to move away from "standards" and "norms" and simply put "all bodies" back at the center.

Our values

The models are designed to be "wearable" in everyday life. I imagine them to be practical, adaptable, simple, timeless and comfortable, which I would simply want to wear. I'm also mindful of the fact that bodies aren't set in stone, they're subject to weight gain and loss, and including elastic waistbands or tightening systems allows for amplitude and long, comfortable wear. I prefer rigorously selected high-quality ecological materials or end-of-production stocks from other brands. I can advise you on the most appropriate and ecological materials for your garment. Finishes are designed to be sturdy and seam allowances large enough to allow garments to be altered. Larger seam allowances ensure longer garment life. The project has been designed around ecology, with a simple, effect-free website... so less pollution. The photos are natural and unfiltered: representative of reality. Through this project, I hope to raise awareness of zero waste design. My aim is to create a dynamic around this technique in order to : Enable you to buy clothes in our partners' boutiques. Enable artisans to sell garments using our patterns and develop partnerships.

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